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adidas AG: adidas AG to initiate a multi-year shareholder return programme

adidas AG  / Key word(s): Share Buyback

01.10.2014 08:50

Dissemination of an Ad hoc announcement according to § 15 WpHG, transmitted
by DGAP - a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.


FOR IMMEDIATE RELEASE                           October 1, 2014

AD-HOC: adidas AG to initiate a multi-year shareholder return programme

Herzogenaurach - With approval of the Supervisory Board, the Executive
Board of adidas AG resolved today to launch a multi-year shareholder return
programme of up to EUR 1.5 billion in total to be completed by December 31,
2017. This programme is in addition to the adidas Group's stated policy to
pay an annual dividend to shareholders in the range of 20% to 40% of net
income attributable to shareholders.

The shareholder return programme will be executed especially by buying back
shares via the stock exchange under the authorisation given by the Annual
General Meeting on May 8, 2014 through to May 7, 2019. The shareholder
return programme will predominantly be financed from the Group's free cash

The authorisation given by the Annual General Meeting on May 8, 2014 covers
the repurchase of up to 10% of the company's share capital on the stock
exchange through to May 7, 2019, currently representing 20,921,618 shares.
The purchase price per share may not be more than 10% higher or lower than
the average stock market price for the adidas AG share price as established
in the opening auction of the electronic trading system on the Frankfurt
Stock Exchange on the day of entering into the repurchase obligation.

Share repurchases are envisaged to be conducted in accordance with the
Commission Regulation (EC) No. 2273/2003 of December 22, 2003 or,
respectively, any applicable provisions substituting Commission Regulation
(EC) No. 2273/2003. Further details will be published prior to the start of
the share buyback programme.

adidas AG intends to start the share buyback programme in the fourth
quarter of 2014. adidas AG reserves the right to discontinue the share
buyback programme at any time.



Media Relations      Investor Relations
Jan Runau       John-Paul O'Meara
Chief Corporate Communication Officer   SVP Strategy/Investor Relations
Tel.: +49 (0) 9132 84-3830     Tel.: +49 (0) 9132 84-2751

Katja Schreiber      Christian Stoehr
Director Corporate Communication    Senior Investor Relations Manager
Tel.: +49 (0) 9132 84-3810     Tel.: +49 (0) 9132 84-4989

Yifeng Wang
Assistant Manager Investor Relations
Tel.: +49 (0) 9132 84-3057

Please visit our corporate website: www.adidas-Group.com 

01.10.2014 The DGAP Distribution Services include Regulatory Announcements,
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Language:     English
Company:      adidas AG
              Adi-Dassler-Straße 1
              91074 Herzogenaurach
Phone:        +49 9132 84 0
Fax:          +49 9132 84 2241
Internet:     www.adidas-group.com
ISIN:         DE000A1EWWW0, US00687A1079, US00687P1049
WKN:          A1EWWW, A0MNCC  , 909676 
Listed:       Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr
              in Berlin, Düsseldorf, Hamburg, Hannover, München, Stuttgart
End of Announcement                             DGAP News-Service

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