Herzogenaurach, 20/01/2000 - adidas-Salomon will not introduce a new brand for the leisurewear market. This was decided by the Executive Board of adidas-Salomon AG, following a phase of extensive testing and market research. "Based on the results of our tests and market research, we had to come to the conclusion not to pursue this project any longer," said Herbert Hainer, Deputy Chairman of the Board of adidas-Salomon AG. "The research also showed us that our brands and our competence in the sporting goods sector still offer enormous potential for future growth in this area. We want to concentrate all our efforts to leverage this potential and to successfully manage and build our existing brands globally."
adidas-Salomon will increase its presence in the active leisurewear market with its existing brands, without diluting the sports character of these brands. "We are and will continue to be committed to true sports," said Herbert Hainer. "Our brand portfolio is the strongest in the industry and will guarantee the continued expansion of our company around the globe."
adidas-Salomon AG is the world's second-largest sporting goods company and markets its products in more than 160 countries worldwide.