Herzogenaurach, September 18, 2003 - Yesterday adidas opened in Miami South Beach its second North American Originals Store. The store, located in one of Florida’s most prominent and animated shopping areas, presents the adidas Fall/Winter 2003 Originals collection in over 1,600 square feet of retail space.
"Building on the success of the New York store, adidas is very excited to extend the unique experience that only an Originals store can offer," said Erich Stamminger, Member of the Executive Board of adidas-Salomon AG responsible for Global Marketing. "Like Soho, the South Beach location has its own character. Our strength is that our authentic origins and timeless designs appeal to style-conscious consumers the world over. The Originals Store Miami allows us to target the sport-oriented, fashion-driven consumer, who seeks exclusive street wear with authentic origins."
adidas currently has seven Originals Stores worldwide including Tokyo, Berlin and New York. Earlier this month, the brand with the three stripes opened its second European Originals Store in Milan, Italy.
adidas Originals is a collection of some of the most innovative performance products that, over the last 80 years, have helped shape sport to what it is today. Each product was performance-driven in its day and each one has its own story. These products, brought back in limited quantities, extend the unique and authentic heritage of adidas to the lifestyle market. Originals products are either re-introduced: old favorites brought back in restricted numbers; re-interpreted: based on the original authentic sports product, but with updated colors, materials and details; or re-designed: inspired by Original adidas products in style, experience and craftsmanship and updated for today. Originals products are represented by the trefoil logo, introduced in 1972.