Today, the adidas Group announced that in 2015 the company sourced 43% of all its cotton as Better Cotton, exceeding the originally planned 40% target. This marks the highest volume in sustainable cotton used in the company’s history.
As a pioneer member, the adidas Group has been involved with the Better Cotton Initiative from the very beginning. It is exciting to see how Better Cotton is becoming a sustainable mainstream commodity and we will continue to increase the amount of sustainable cotton we use over the coming years.
The Better Cotton Initiative (BCI) exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future. BCI aims to transform cotton production worldwide by developing Better Cotton as a sustainable mainstream commodity. To achieve this mission, BCI works with a diverse range of stakeholders across the cotton supply chain to promote measurable and continuing improvements for the environment, farming communities and the economies of cotton-producing areas.
The adidas Group has committed to source 100% of cotton across all product categories in all its brands as ‘sustainable cotton’ by 2018.
For additional information about the materials used by the adidas Group, please visit: http://www.adidas-group.com/en/sustainability/products/materials/
Header image © BCI