- adidas and Runtastic connect their digital offerings
- Runtastic Running and Training app with new name and look
adidas and Runtastic today announced the relaunch of the Runtastic apps. Starting today, the Runtastic apps have a new name and appear in a fresh new design featuring the adidas logo. The running app “Runtastic” becomes “adidas Running by Runtastic”, “Runtastic Results” users will find their app under the name “adidas Training by Runtastic”. In addition, runs and training sessions are now twice as rewarding. App users will be able to collect points as part of their adidas “Creators Club” membership. This way, users not only stay fit but also benefit from rewards such as access to limited products or invitations to exclusive events. Members of the adidas Creators Club will soon be able to collect points in the U.S., the UK and in Germany.
By combining our sports apps with our membership program ‘Creators Club’, we are rewarding our consumers for their sports activities while creating an even more personal and seamless brand experience.
adidas Runtastic has been part of adidas since August 2015. The expansion of digital products and services is part of adidas' efforts to drive digital transformation. The www.adidas.com and www.reebok.com websites are already today the brands’ largest and most profitable own points of sale globally. By 2020 the company plans to achieve €4 billion in sales coming from its own eCommerce platforms, compared to € 1 billion in 2016.
For more information on the adidas Creators Club please click here.