When you have a well-developed approach to sustainability, as adidas has, engagement is rarely a one-off event: stakeholder relationships develop over time and, along the way, the nature of the dialogue changes and matures. Where there is a positive and open approach to engagement, perspectives can be shared, differences respected and, at times, new partnerships forged.
Our stakeholders are those people or organizations who affect or are affected by our operations. Companies do not operate in isolation from society and our stakeholders have a legitimate interest in the way we do business. adidas stakeholders are a diverse group and include the following:
- adidas employees
- Authorizers: government, trade associations, shareholders, Executive Board
- Business partners: unions, suppliers, service providers
- Workers in our suppliers’ factories
- Opinion-formers: journalists, community members, special interest groups
- Customers: professional athletes, distributors, retailers, consumers
- Peers: other multinationals, consumer goods companies and brands
The number of stakeholders is large and also subject to change periodically, for example due to specific issues or trends. In order to systematically identify these stakeholders, we use an extensive network of contacts - spanning across more than 60 countries - to pinpoint areas for dialog and applicable parties to engage with. Using this feedback, we prioritize stakeholders based on criteria such as action radius, relevance, risk, willingness and capacity to engage. We also consider appropriate representation of different stakeholder groups. The prioritization may change depending on the issue.
Operationally, this translates into a diverse range of engagements, including with local and international NGOs, labor rights advocacy groups, human rights advocacy groups, trade unions, investors, SRI (socially responisble investment) analysts, national and international government agencies, and academics. adidas also participates in a series of long terms purpose-built fora and multi-stakeholder initiatives, including the Fair Labor Association (FLA) and the Bangladesh Accord, among others.
An analysis of adidas’ primary current stakeholder engagements is maintained on an ongoing basis and reviewed at least annually.
Forms of Engagements
Our policy towards our stakeholders is clear: we actively engage, we listen, we seek to understand their ideas and concerns and, where it is within our ability, we act. Relationship management ranges from passive to more active engagement, i.e. from informing to involving them. We engage with our stakeholders in a number of ways:
- Formal stakeholder consultation meetings/ stakeholder dialogs with our industry peers, with workers, union representatives, non-governmental organizations (NGOs) and our business partners.
- Meetings with socially responsible investment (SRI) analysts
- Internal reporting and induction programs with our employees
- Responding to enquiries from consumers, interest groups and the media
- Collaborating with other brands in joint initiatives or business forums
- Outreach to graduates and the academic community.
Stakeholder Meeting Reports
In the following you find all reports from stakeholder dialogue meetings since 2001.
adidas holds strong relationships within the sustainability area. The following table summarizes key collaborations and memberships of adidas in the sustainability area. We describe the principal reasons for our ongoing participation in each of these organizations.
|Status||Reason for participation|
|Apparel and Footwear International RSL Management (AFIRM) Working Group||Industry Association||2004||Founding member and participating company.||
Industry-leading group that strives to reduce the impact of harmful substances and tracks regulatory compliance.
|Better Cotton Initiative (BCI)||Multi-Stakeholder Organization||2004||Founding member and participating company.||
Promotes measurable improvements in the key environmental and social impacts of cotton cultivation worldwide.
|European Outdoor Group (EOG)||Industry Association||2009||Member and participating company; interim Vice Chair of the sustainability working group.||To engage with players in the outdoor industry on sustainability matters.|
|German Partnership for Sustainable Textiles||Government-led multi-stakeholder initiative||2015||Participating company; member of the Review and Chemicals working groups||
Promote measurable social, ecological and economic improvements along the textile and apparel supply chain
|International Chemical Secretariat (ChemSec) Business Group||Non-profit environmental organization||2015||
|Minimize the use of hazardous chemicals and their impact on health and the environment, and promote sustainable innovation|
|Fair Factories Clearinghouse (FFC)||Non-Profit Organization||2006||Founding member (Reebok) and participating company; Board seat.||To promote transparency and share audit findings and remedial action plans across the industry.|
|Fair Labor Association (FLA)||Non-Profit Organization||1999||Founding member and participating company; Board seat.||Provides independent accreditation and oversight of our internal programs.|
|Leather Working Group (LWG)||Industry Association||2005||Founding member and participating company.||Improves environmental conditions in the leather supply chain.|
|Parley for the Oceans||Collaboration Network||2015||
Founding member with seat in the steering committee
|Thought leader in ocean conservation and eco innovation, creating awareness and forging collaborations to end the destruction of the oceans.|
|Independent, binding agreement between brands and trade unions||2013||Participating company||
Work towards a safe and healthy garment and textile industry in Bangladesh.
|World Federation of the Sporting Goods Industry (WFSGI)||Industry Association||1985||Founding member and participating company; Chair of CSR Committee.||Represents the sporting goods industry in various venues and drives alignment among members.|
|Zero Discharge of Hazardous Chemicals (ZDHC)||Industry Association||2011||Founding member and participating company.||
Industry-leading group that strives to reduce the impact of harmful substances.
At adidas, our engagement with governments and parliaments around the world is guided by our principles of impartiality, transparency, and compliance.
We are committed to impartiality. Based on principles laid out in our Compliance Policy and Corporate Giving Guidelines, adidas does not support any local, regional or national political parties, campaigns or candidates.
In addition, we are transparent about our political engagement. We disclose our EU lobbying activities annually in the European Union Transparency Register, including public grants we receive from the EU. We register our lobbying activities in the United States with the U.S. Congress on a quarterly basis, according to the U.S. Lobbying Disclosure Act of 1995. These disclosures are published on the official website of the U.S. House of Representatives.
In our Fair Play Code of Conduct and Compliance Policy, we set clear standards and requirements for interactions with governments, authorities, and public officials. In addition, we have an internal Government Affairs Policy in place that sets clear guardrails for engaging with governments, authorities, and public officials.
As a company we support human rights and protect the environment. Therefore, our concerns over violation of human rights and negative environmental impacts, and the potential risks that these would pose to adidas, require our close engagement with governments in different countries.
In addition, adidas is impacted by several policy areas such as trade, intellectual property, and sustainability. Yet, we only join lobbying efforts after careful consideration.
Where changes in the relevant policy areas concern us, we engage in the formal decision-making process, such as consultations, primarily through our industry associations and according to our Fair Play Code of Conduct.
For major policy issues, we are reporting the amount of money we spent, for example to the Dow Jones Sustainability Index. In 2020, we spent more than € 96.000 to industry associations in various countries around the world to advance the protection of intellectual property, for example the Digital Services Act in the European Union.
We are also engaged in selected organizations worldwide such as national and international chambers of commerce, industry and business associations, and multi-stakeholder initiatives. These associations serve as a platform to collaborate with peers and stakeholders, monitor regulatory and economic developments, and voice policy interests. These organizations focus, amongst others, on advocating free trade, ensuring intellectual property protection, monitoring national legislation, setting sustainability-related industry standards and providing for exchange and networking.
Our membership in these associations is guided by our Association Membership Policy, Government Affairs Policy, and Compliance Policy. In addition, memberships are coordinated globally and reviewed on an annual basis.
As we are committed to transparency, we disclose all relevant memberships in the following table, including a brief description of the organization and adidas’ financial contributions to each association. In 2020, our contributions amounted to €1.2 million to all industry association. Mandatory memberships as well as fees and payments that are subject to confidentiality were not included.
|Country||Organization name||Purpose of organization||2020 fee|
|Argentina||Idea - Insitute for the Development of Argentine Business||IDEA – Institute for business development in Argentina –promotes the growth and competitiveness of the country's companies. It is a non-sectoral association whose objective is to contribute to economic and social progress, directly affecting through the debate and implementation of proposals.||€0.00|
|Argentina||American Chamber of Commerce||AmCham Argentina aims to promote an ethical and transparent business environment that contributes to the objectives of its partners and the economic and institutional development of Argentina.||€2,400.26|
|Argentina||AHK - German Argentina Chamber of Commerce||The German-Argentina Chamber of Commerce and Industry has been the information, contact and service organization for bilateral industrial and trade relations between Germany and Argentina since 1916.||€1,869.27|
|Argentina||Argentina Anticounterfeiting Civil Association||The Argentine Anticounterfeiting Civil Association was created to fight against counterfeit and trademark piracy, unfair competition and informal work.||€1,112.66|
|Argentina||CIRA Argentine Chamber of Importers||The Chamber of Importers of the Argentine Republic (CIRA) is a private, non-profit, non-governmental organization with 114 years of service in the import sector.||€300.42|
|Australia||Australia Sporting Goods Association||Representing brands, manufacturers, distributors and retailers, ASGA is the sector’s leading voice. Since forming in 1981, ASGA remains focused on supporting the industry and the membership base that ASGA represents & actively advocates for.||€22,254.75|
|Belgium||Industry Summit||The purpose of the Industry Summit, a non-profit organisation, is to accelerate improved labor conditions in the apparel and footwear industries by promoting resilience in the supply chain, responsible business practices, transparency, accountability and a high-quality compliance system.||€41,254|
|Brazil||APICE - Associação pela Indústria e Comércio Esportivo||Established in 2010, the objective of APICE is being the institutional channel for brands, retail and sports products industry that operate in Brazil, with the government, public or private entities and with society in general.||€32,313.00|
|Brazil||BPG - Brand Protection Group||Brand Protection Group – BPG, is a non-profit organization founded in 2002 which aims to combat counterfeiting in Brazil. The main objective of the association also includes fighting all intellectual property rights violations, unfair competition, smuggling and the trade of illicit products that do not meet requirements of the Government regulators.||€3,272.00|
|Brazil||Amcham Brasil||Amcham Brazil serves to provide content toits member companies, create business opportunities and facilitate networking.||€3,019.72|
|Bulgaria||German Bulgarian Chamber of Industry and Commerce||The German-Bulgarian Chamber of Commerce and Industry is a platform for communication, cooperation and exchange between companies from Germany and Bulgaria.||€1,290.85|
|Cambodia||European Chamber of Commerce in Cambodia (EuroCham)||EuroCham Cambodia serves to promote, support and represent its members and European business interests in dialogue with the Royal Government of Cambodia, with the aim of developing a more efficient and fertile business and investment environment.||€579.25|
|China||The American Camber of Commerce in South China||The American Chamber of Commerce in South China (AmCham South China) is a non-partisan, non-profit organization dedicated to facilitating bilateral trade between the United States and the People’s Republic of China.||€696.05|
|China||German Chamber of Commerce in China, South & Southwest||AHK Greater China is part of the German Chambers of Commerce Worldwide Network. With the five main offices and seven supporting offices in Greater China and Germany, they focus on trade and investment between these two regions.||€587.77|
|China||Alibaba Anti-Counterfeiting Alliance (AACA)||As of September 30, 2020, AACA had expanded from its 30 original rights holders to 185 member companies. More than 600 brands from 18 countries are protected through AACA partnerships. AACA’s collaborative efforts have produced a number of sophisticated programs designed to provide new partnership models to cooperatively solve counterfeiting and IPR infringement issues. In doing so, AACA has expanded its influence and is widely recognized and respected both in China and abroad.||€0.00|
|China||Quality Brands Protection Committee (QBPC) of China Association of Enterprises with Foreign Investment||The Quality Brands Protection Committee (QBPC), supported by the former Ministry of Foreign Trade and Economic Cooperation of China, was formed in March 2000 and registered under the China Association of Enterprises with Foreign Investment (CAEFI),it has been strengthening cooperation with China's central and local government agencies, institutions, enterprisesas well as local and international IP-related organizations, so as to promote the improvement of China's IPR legal system, the IP administrative & judicial enforcement, the guiding role of judicial protection, and the construction of a fair and orderly legal environment for economic growth and scientific & technological innovation for global interconnection and intercommunication.||€5,700.00|
|China||German Chamber of Commerce Shanghai||AHK Greater China is part of the German Chambers of Commerce Worldwide Network. With the five main offices and seven supporting offices in Greater China and Germany, they focus on trade and investment between these two regions.||€1,437.50|
|China||American Chamber of Commerce Shanghai||The American Chamber of Commerce in Shanghai is a non-profit, non-partisan business organization and is committed to the principles of free trade, open markets, private enterprise and the unrestricted flow of information.||€1,671.00|
|China||European Chamber of Commerce Shanghai & Beijing||The European Union Chamber of Commerce in China is a members-driven, non-profit, fee-based organisation with a core structure of 26 Working Groups and 8 Fora representing European business in China.||€3,487.50|
|China||Shanghai Foreign Investment Association||Shanghai Association of Foreign Investment (SAFI) is a non-profit-making social legal entity and aims to increase mutual understanding and cooperation between Chinese and foreign enterprises and relevant institutions of the local government.||€625.00|
|Czech Republic||APEK (Association For Electronic Commerce)||Asociace pro elektronickou komerci (APEK – Association of E-commerce) represents Czech e-commerce companies and entrepreneurs and supports its members to improve and develop their e-commerce activities.||€450.00|
|Europe||FESI - Federation of European Sporting Goods Industry||The Federation of the European Sporting Goods Industry (FESI) represents the interests of the sporting goods industry in Europe, advancing its members’ priorities and promoting initiatives that benefit the sector, EU citizens and the society as a whole.||€55,000.00|
|Europe||Interel Group --- IP2I (IP to Innovate)||IP2Innovate is a coalition of small and large companies that create innovative products and services in Europe and collectively hold thousands of European patents, as well as European industry groups that represent in total over 65 companies.||€20,000.00|
|Europe||European Outdoor Group - EOG||The EOG represents retailers, national associations, and technology providers and manages or supports projects in areas such as market research, CSR and sustainability, events and shows, outdoor retail, engaging with politicians and legislators, promotion of outdoor activities to the general public, and more.||€5,000.00|
|France||Union Sport & Cycle||USC is the leading professional organization in the French sports industry and brings together more than 1,400 companies, 500 brands and 3,000 outlets. USC advises, represents, and helps members to anticipate and promote physical and sporting activity.||€39,000.00|
|France||UNIFAB (Union des fabricants)||Unifab, the French association of defense and promotion of intellectual property rights, includes 200 companies stemming from all business sectors in France.||€4,190.00|
|France||Fashion Pact||The Fashion Pact is a global coalition of companies in the fashion and textile industry (ready-to-wear, sport, lifestyle and luxury) including their suppliers and distributors, all committed to a common core of key environmental goals in three areas: stopping global warming, restoring biodiversity and protecting the oceans.||€30,000|
|Germany||Deutsches Aktieninstitut e.V.||Deutsches Aktieninstitut represents 200 listed companies of a variety of sectors, banks and financial services firms, investors, stock exchanges, renowned law firms, leading consulting firms and other important capital markets stakeholders. In a close dialogue with policy makers they constructively work on the development of capital markets and their parameters.||€70,000.00|
|Germany||Verband deutscher Treasurer e.V.||VDT is a professional association for corporate treasury in Germany and operates according to the principle of „by Treasurers for Treasurers“. The association’s aim is to represent the interests of corporate treasurers and to serve the needs of its members.||€1,100.00|
|Germany||Bitkom e.V.||Bitkom is Germany’s digital association, representing more than 2,700 companies of the digital economy. Members offer software, telecommunications and internet services, produce hardware and consumer electronics, operate in the digital media sector or are in other ways affiliated with the digital economy.||€13,665.00|
|Germany||Charta Digitale Vernetzung||The Charta digitale Vernetzung is a corporate initiative that emerged from the National IT Summit (now the Digital Summit) and was founded by members of the "Intelligent Networking" focus group. It comprises ten principles on various aspects of digital networking, addressing the social and economic potential as well as the handling of data, infrastructures and standards.||€5,000.00|
|Germany||BSI - Bundesverband der Deutschen Sportartikel- Industrie||The Bundesverband der Deutschen Sportartikel-Industrie e.V. (Federal Association of the German Sporting Goods Industry) is the business association of German sporting goods manufacturers, wholesalers and importers, founded in 1910. Its members include around 150 leading, mostly medium-sized companies, among them international market leaders in various sectors.||€12,000.00|
|Germany||HDS-L Bundesverband der Schuh- und Lederwaren Industrie||HDS/L represents the manufacturing companies in the shoe and leather goods industry. The HDS/L actively advocates the business interests of its members towards political institutions and the public sphere and serves as the employer's association for the show and leader goods industry.||€34,000.00|
|Germany||APM - Aktionskreis gegen Produkt- und Markenpiraterie e.V.||The German Anti-Counterfeiting Association (APM) is a cross-industrial alliance in the protection of intellectual property. The APM is a joint initiative of the German Association of Chambers of Industry and Commerce (DIHK), the Federation of German Industry (BDI), and the German Brands Association. Companies from different sectors participate in the APM to promote conditions in which innovative activities can develop and count on effective protection.||€3,500.00|
|Germany||Förderverein "Wirtschaft für die Europäische Metropolregion Nürnberg"||The Nuremberg Metropolitan Region is the voluntary association of 23 districts and eleven independent cities in the Northern Bavarian region to promote investment and foster collaboration.||€2,300.00|
|Germany||DIN-Normenausschuss Materialpruefung (NMP)||DIN, the German Institute for Standardization, is the independent platform for standardization in Germany and worldwide. DIN plays a major role to supporting the marketability of innovative solutions through standardization.||€1,400.00|
|Germany||PFI - Prüf- und Forschungsinstitut Pirmasens e.V.||The Test and Research Institute Pirmasens is a modern service and research center for the footwear industry with operations spanning the globe.||€0.00|
|Germany||German Partnership for Sustainable Textiles - Textilbündnis||The Textiles Partnership is a multi-stakeholder initiative that brings together members from the industry (companies and associations), non-governmental organisations (NGOs), trade unions, standards organisations, and the German Federal Government. The Partnership strives to improve conditions in global textile supply networks — from the production of raw materials to the disposal of textiles.||€0.00|
|Germany||ICC Germany - International Chamber of Commerce||The International Chamber of Commerce (ICC) promotes open trade and investment and helps business meet the challenges and opportunities of an increasingly integrated world economy. The German chapter represents the interests of business to the German government and contributes to the strategic direction of the ICC.||€12,000.00|
|Germany||BVL Bundesvereinigung Logistik||BVL is a platform to promote awareness for the importance of logistics and supply chain management in industry, science and the public sphere, to systematically document logistical problem definitions, to develop methods and processes to solve these problems on an interdisciplinary and sector-focused basis and to promote and continuously optimise the application of the relevant solutions. BVL has nearly 11,000 members - companies and individuals from the worlds of industry, commerce, services and science who are actively involved in the business of logistics and supply chain management.||€1.080,00|
|Germany||UNFCCC||The UNFCCC secretariat (UN Climate Change) is the United Nations entity tasked with supporting the global response to the threat of climate change.||€30,000|
|Global||WFSGI - World Federation of Sporting Goods Industry||WFSGI is a non-profit organization representing the interesta of the global sporting goods industry.||€48,182.00|
|Global||Centre for Sport and Human Rights||The Centre for Sport and Human Rights is a human rights organisation for the world of sport.
Their mission is to advance a world of sport that fully respects and promotes human rights by generating awareness, building capacity and delivering impact. They pursue their mission by upholding and promoting the Sporting Chance Principles, engaging those affected and strengthening accountability through collective action.
|Global||Fair Labor Association - FLA||FLA is a collaborative effort of universities, civil society organizations and socially responsible companies dedicated to protecting workers’ rights around the world.||€236,586.00|
|Global||Zero Discharge of Hazardous Chemicals - ZDHC||ZDHC brings together brands, chemical suppliers, manufacturers and other organisations to reduce the impact of harmful substances.||€90,000.00|
|Global||Better Cotton Initiative - BCI||The Better Cotton Initiative (BCI) is the largest cotton sustainability programme in the world.||€30,000.00|
|Global||International Chemical Secretariat Business Group (ChemSec)||ChemSec – the International Chemical Secretariat – is an independent non-profit organisation that advocates for substitution of toxic chemicals to safer alternatives. Through independent research, cross-border collaboration and practical tools, ChemSec is driving the development of more progressive chemicals legislation and pushing businesses towards the transition to non-toxic alternatives.||€0.00|
|Global||European Business & Human Rights Defenders Network||to promote civic freedoms and human rights defenders in a collaboration between NGOs and business||€0.00|
|Global||INTA (International Trademark Association)||The International Trademark Association (INTA) is a global association of brand owners and professionals dedicated to supporting trademarks and related intellectual property (IP) to foster consumer trust, economic growth, and innovation.||€2,000.00|
|Greece||German-Greek AHK||The German-Greek Chamber of Industry and Commerce is the official contact for the mediation of business contacts between Germany and Greece, the official representative of the largest German trade fair organizations and acts as an advisor for legal/tax and economic issues.||€380.00|
|India||Delhi Chamber of Commerce||The Delhi Chamber of Commerce is s recognised organization of commercial opinion and is consulted by the Government of India, and State Governments on all vital and important commercial matters. The Committee of the Chamber brings commercial interests and concerns to the notice of the Government of India and the State Government and represents them to enactment of laws for the protection of the commerce and industry of the country.||€56.00|
|Indonesia||APRISINDO (Indonesia Footwear Association)||APRISINDO represents footwear industry in Indonesia to enhance its competitiveness in the global market, develop non-sport shoes and SME footwear industry, consolidate the footwear support industry, improve the image of the footwear industry, and develope the Human Resources capability to enter the global market.||€1,309.00|
|Indonesia||APINDO (Indonesia Employer Association)||APINDO is the unifying organisation for Employers. It serves to establish social welfare in the business community through integrated cooperation between the government, employers/enterprises, and workers.||€1,637.00|
|Italy||Confcommercio||The Italian General Confederation of Enterprises represents ist members at any level including the governmental level. It is involved in the discussion concerning employment laws and employments contracts.||€30,000.00|
|Italy||AICE||Aice is an independent entrepreneurial association which represents and supports Italian companies dealing with international trade activities (both import and export) and interested in growing on foreign markets.||€450|
|Japan||JASPO (Japan Sporting Goods Organization)||As the industry association for sporting goods companies in Japan, JASPO aims to improve and rationalize the production and trade of sporting goods as well as the efficiency of consumption, and thus strengthening the sporting goods industry in Japan.||€1,540.00|
|MALAYSIA||Malaysia Retailers Association||MRA represent some of the largest retail companies in Malaysia and is a recognised representative of the retail industry byministries & other authorities. MRA serves as a platform to exchange and share information on common issues and to raise the status and professionalism of retailing through education and training.||€590.00|
|Netherlands||International Chamber of Commerce Netherlands||The International Chamber of Commerce (ICC) promotes open trade and investment and helps business meet the challenges and opportunities of an increasingly integrated world economy. The Dutch chapter represents the interests of business to the Dutch government and contributes to the strategic direction of the ICC.||€8,310.00|
|Russia||Association of Sports Industry Enterprises||The Association of Sports Industry Enterprises (APSI) unites both the leading players of sports industry and the smaller companies. APSI engages with the public bodies of all federal ministries and departments vital for the development of the sports industry.||€3,985.18|
|Russia||Association of European Business||The Association of European Businesses is the main representative body of foreign investors in Russia and seeks to foster cooperation between the EU and Russia, as well as the desire to improve the investment climate of the Russian Federation.||€3,370.06|
|Russia||OPORA Russia||“OPORA RUSSIA’s” activity is aimed at resolving the most pressing issues faced by Russian entrepreneurs in their day-to-day business practices in a wide range of areas: legal protection, attracting financing, obtaining government support, and establishing business contacts within business community.||€569.31|
|Russia||Rusbrand||RusBrand activities are aimed at establishing a constructive dialogue with all market stakeholders as well as key state authorities. RusBrand priorities are located in the IPR protection field, promoting competitive media market development, contributing to constructive collaboration between branded goods manufacturers and retailers, supporting the legal and administrative reform, educating both public and decision - makers on the positive value of brands.||€7,502.00|
|Russia||AIDT association||The Association of Enterprises of the Children's Goods Industry (AIDT) is a non-profit organization uniting the professional community in the sphere of development, production, promotion and sale of goods and services for children.||€0|
|Singapore||Singapore National Employers Federation||SNEF represent the key interests of employers in national tripartite committees, forums and national-level reviews and provides expert consultancy and advice to corporate members on the proper application of local labour laws, policies and tripartite guidelines.||€1,759.70|
|South Africa||American Chamber of Commerce in South Africa||The American Chamber of Commerce is the collective voice of U.S. and foreign investment in South African.||€365|
|South Korea||British Chamber of Commerce Korea||The British Chamber of Commerce in Korea (BCCK) represents broad spectrum of British, international and Korean companies, who share significant commercial interests in the country.||€0.00|
|South Korea||European Chamber of Commerce in Korea||The European Chamber of Commerce in Korea (ECCK) represents the interests of companies from European Union (EU) and European Free Trade Association (EFTA) member states operating in Korea. It focuses on ensuring a fair and open business environment by facilitating dialogue with the government, collecting and disseminating information on the business as well as economic and regulatory developments in Korea and Europe, creating networking opportunities for its members and contributing to the Korean society by supporting corporate social responsibility activities and promoting good corporate governance practices.||€3,642.00|
|Spain||ANDEMA||Andema is a non-profit-making association representing companies from a range of sectors and promoting the protection of Industrial Property Rights both in Spain and at European and international level.||€4,750.00|
|Switzerland||SPAF (Swiss Federation of Sporting Goods Suppliers)||As a service association, SPAF organizes and realizes expositions and order days (Expo Ragaz Swiss Skitest organization), provides solutions in the transport field, and serves as a platform for information exchange.||€860.15|
|Switzerland||ZWK Zuger Wirtschaftskammer||As an independent, active association representing the local economy in the canton of Zug, the Zug Chamber of Commerce represents its members’ economic and political interests towards public authorities, local political parties and society.||€588.52|
|Taiwan||Importers and Exporters Association of Taipei||The Importers and Exporters Association of Taipei (IEAT) serves as a bridge between government and industry, proposes recommendations for various policies, and actively assist businesses to explore opportunities in the global market.||€201.00|
|Taiwan||Taiwan Footwear Manufacturers Association||The Taiwan Footwear Manufacturers Association is a non-profit industrial association under the Chinese National Federation of Industries (CNFI) of Taiwan. Its main business is to support the industrial research and development, conduct personal training, carry out field visit and consulting for factories, offer quality checking service as well as product design and development.||€170.00|
|Thailand||European Association for Business and Commerce (EABC)||The European Association for Business and Commerce (EABC), aims to advocate member interests, to support European business in Thailand and to promote Thailand as an attractive partner for European foreign investment and trade.||€437.00|
|Thailand||German-Thai Chamber Of Commerce||The German-Thai Chamber of Commerce (GTCC) provides services to German and Thai companies and acts as a strategic partner between the two economies. GTCC supports companies and institutions from both countries in opening up new trade and investment opportunities.||€737.00|
|Thailand||The American Chamber of Commerce in Thailand||AMCHAM is an independent, non-partisan, non-profit organization and a member of the Board of Trade of Thailand (BOT), and liaises regularly with different ministries in the Royal Thai Government.||€0.00|
|The Netherlands||SNB React||React is a not-for-profit organization supporting members in their anti-counterfeiting strategies by providing customs – online – and market enforcement services at non-commercial fees. In addition, React supports activities to protect all rights holders, consumers and governments against the negative consequences of the trade in counterfeited goods.||€3,385.91|
|Turkey||Sports Brands Association||The Sports Brands Organization brings together global sporting goods companies in Turkey to advocate on relevant policy issues and provide advice on regulatory developments.||€2,051.86|
|United Kingdom||Federation of Sports and Play Associations Limited||As the national trade body representing 13 associations, the FSPA serves the interests of over 500 manufacturers, wholesalers and distributors of sports and play equipment, clothing and apparel. Through their trade associations, FSPA offers a wide range of key business services and advocacy to its members.||€18,454.03|
|United Kingdom||ACG - The Anti-Counterfeiting Group||The Anti-Counterfeiting Group (ACG) is an international association focusing on the fight against the growing global trade in counterfeit goods. ACG is a not-for-profit trade association, committed to representing its members, in the UK, EU and on the global stage.||€3,358.46|
|USA||American Apparel and Footwear Association||The American Apparel & Footwear Association (AAFA) is the national trade association in the United States representing apparel, footwear and other sewn products companies, and their suppliers, which compete in the global market.||€25,221.15|
|USA||Sports and Fitness Industry Association||The Sports & Fitness Industry Association (SFIA), formerly the SGMA, is the trade association of leading industry sports and fitness brands, suppliers, retailers and partners in the U.S. SFIA serves as the Sports & Fitness Industry's voice On Capitol Hill and in the media and provides information and insight to its members.||€39,576.19|
|USA||Portland Business Alliance||The Portland Business Alliance is the Greater Portland Chamber of Commerce and the leading voice for business in the region. The Alliance advocates for business at all levels of government to support commerce, community health and the region's overall prosperity.||€8,634.04|
|USA||Greater Portland, Inc.||Greater Portland Inc (GPI) provides support and services to companies seeking to relocate or expand in Greater Portland, a region that spans two states and seven counties. GPI is supported by more than 70 public-sector partners and private investors who are committed to advancing regional economic development through job growth and investment.||€0.00|
|USA||Prosper Portland||Prosper Portland is the economic and urban development agency for the city of Portland, carrying out a comprehensive range of economic development programs that support small business, improve access to workforce training, and create jobs for Portland residents.||€0.00|
|USA||Oregon Business Industry||The OBI is the largest statewide business advocacy group in Oregon. OBI provides a platform for members to meet each other, to grow their businesses, and to learn about policy developments important to their Oregon operations.||€0.00|
Cotton in Uzbekistan
adidas is aware of and concerned about the social and environmental conditions that exist in certain areas of the cotton industry today. These conditions, in the worst cases, include child labor, human exposure to pesticides and environmental pollution. Due to ongoing concerns regarding the continued use of government-backed forced child labor during the cotton-picking season in Uzbekistan, we joined an alliance of international investors, brands and non-governmental organisations that urged the Uzbek government to eradicate this practice and to fully adhere to core conventions of the International Labour Organization.
In 2011, adidas along with several US and European companies representing a large number of brands and retailers signed a pledge calling for the Uzbek government to end the forced child labor happening every year in the cotton sector of Uzbekistan. While further maturing the traceability of our material, we have reminded our suppliers that we expect them to ensure, to the best of their knowledge, that no cotton and cotton materials used originate from Uzbekistan. Click here to find out more about the pledge.
Prison Labor in Cambodia
adidas joined five other major brands in writing to the Cambodian government to express concern over the reported development of a prison rehabilitation scheme that permits garments to be manufactured by prison labor. In the communications with the government, the international buyers shared their concerns over the need to ensure the integrity of global supply chains and the potential risks that stem from unauthorized subcontracting in the apparel sector in Cambodia.
Staff from the International Labour Organization’s (ILO’s) Better Factories program – which monitors labor conditions in adidas supplier factories in Cambodia – provided us with regular updates on the situation and reached out to the government and other UN agencies, to obtain their perspectives and feedback. The brands’ concerns were formally acknowledged by the Minister of Commerce and were addressed through an inter-ministerial committee, which was formed to examine and safeguard against undisclosed or illegal subcontracting arrangements in the apparel and footwear industry. The Minister of Commerce subsequently made public the government’s efforts in regulating contract supply chains.
In the following please find some examples of our engagement with governments and public authorities:
adidas continues its support for the Accord on Fire and Building Safety in Bangladesh
|2014, Jan||Open letter to Cambodian Government: A new call for peaceful resolution of nationwide strike linked to the Cambodian garment industry annual minimum wage increase||Download PDF|
|2014, Jan||Open letter to Cambodian Government, Manufacturers and Trade Unions: Calling for peaceful resolution of nationwide strike linked to the Cambodian garment industry annual minimum wage increase||Download PDF|
|2010, Sep||Letter to Cambodian Government concerning the minimum wage negotiations, agreements and strikes||Download PDF|
|2009, Oct||Letter to the US State Department concerning the impacts on the employment of garment and textile workers, should trade policy on Madagascar change||Download PDF|
|2009, Jul||Letter to Secretary of State Hillary R. Clinton concerning the situation in Honduras||Download PDF|
|2007, Oct||Open letter to the El Salvador Government concerning the Hermosa factory||Download PDF|
|2007, Oct||Open letter to the El Salvador Government concerning the Hermosa factory (Spanish Version)||Download PDF|
Corporate responsibility is an important topic at various sporting events around the world. Our brands are visible all over the world, especially through our presence at major sports events such as the Football World Cup or the Olympic Games. This draws attention to the way we do business and the conditions under which our products are made. Therefore, adidas is taking a proactive approach in engaging with stakeholders about its corporate responsibility practices, especially related to bigger sporting events where adidas is a sponsor.
2015 London Dialog on Human Rights Impacts of Major Sporting Events
Sport matters. It matters to the dedicated athlete who is trying to be the best he can be. It matters to fans all over the world as they follow their team. And it matters to us, because it lies at the heart of our business. For more than a decade we have been hosting stakeholder dialogs to gain insights and understanding of what matters to our stakeholders. In July 2015, we invited participants from academia, non-governmental organisations, UN agencies, and sports bodies to discuss The Human Rights Impacts of Major Sporting Events - the Role of Sponsors.
Why this topic, and why now? When the UN Guiding Principles (UNGP) on Business and Human Rights were published in 2011 we made a public commitment to uphold those principles and the corresponding requirements in the revised OECD Guidelines for Multinational Corporations. In order to gauge human rights risks, the UNGP calls on business enterprises to identify and assess any actual or potential adverse human rights impacts with which they may be involved, either directly, or as a result of their business relationships. To properly assess risk, enterprises must utilise human rights expertise, as well as regular and meaningful consultation with potentially affected groups and other relevant stakeholders.
In 2013-14 we conducted a high level human rights risk mapping exercise of our business operations. The risk mapping forms part of our general human rights due diligence approach, which includes annual country risk appraisals, a third party complaint mechanism (see above) and associated remedial processes. The mapping exercise highlighted a number of potential risk areas, where more focused attention would be warranted. The human rights impacts arising out of our involvement in and sponsorship of major sporting events was one such area.
The London dialog in 2015 focused on exploring the role of corporate sponsors in major sporting events with respect to upholding human rights and addressing the challenge of moving from principles to practice. The intention was to help us move the bar on the issue, both internally and externally within the corporate sponsor community. With this in mind, the dialog for the day broadly followed three core themes:
- The role of corporate sponsorship in major sporting events,
- Exploring the boundaries of responsibility on human rights, and
- Building Practical Action.
A full report of the 2 July, 2015 London Stakeholder Dialog can be found here.
The dialogue identified both immediate short-term actions, as well as long term opportunities, for sponsors to engage with sporting bodies and other stakeholders over the human rights impacts of mega sporting events (MSEs). These are summarised below.
This critically important stakeholder feedback will help shape the company's future role and roadmap, as a sponsor, in responding to the human rights impacts associated with MSEs.
- Sponsors to engage collectively and directly, share experience and, ideally, develop a pledge to fulfill and support the delivery of the UN –Guiding Principles (UNGP) in major sporting events.
- Consider participation in the planned Sports and Human Rights Forum (co-hosted by Wilton Park and IHRB) in Lausanne/Switzerland on the 18/19 November 2015
- Consider participation in the UN Working Group on Business and Human Rights proposed meeting in Qatar in February 2016. This will address human rights issues across the region Asia in general, but will also provide an opportunity to look at progress and efforts related to the World Cup developments.
- Engage further. Sponsors and FIFA to consider in a roundtable meeting with international advocacy groups, including the fans, to discuss the challenges of hosting the World Cup in Russia. This will provide greater legitimacy and transparency about the important work FIFA and sponsors have been already doing and their plans.
- Address the current and obvious silos both within sporting bodies and within sponsoring companies, where the sustainability and human rights champions and the commercial or marketing arms of these organizations do not always align or engage. This was clearly identified by sponsors and event organizers equally; organizations and sponsors would benefits from a more regular engagement.
- As part of developing a clearer, collective voice, the development of an independent oversight body (particularly within the context of major sporting events) would prove beneficial in holding all involved parties to account and ensuring greater transparency of practice. Click here to read the joint statement ‘Diverse Coalition Commits to Making Human Rights Central to the Planning, Delivery and Legacy of Mega-Sporting Events’ (June 2016).
- Drive good governance. Sponsors should support improved governance and capacity within sports bodies to help them adopt and apply the UN Guiding Principles on business and human rights.
- As is typical of major sporting events, we expect activities by advocacy groups before and during the upcoming 2014 World Cup in Brazil. We seek direct dialog with all interested stakeholders and act upon any concern or allegation raised. In Brazil, we also support specific grass-roots community projects in cooperation with local partners. One such project is the ‘Ginga Social’ initiative. This sports-based program uses coaching to teach values and life skills to young people aged between 7 and 17. It will run from 2011 to 2014 in five low-income neighbourhoods in Sâo Paulo, Rio de Janeiro, Belo Horizonte, Porto Alegre and Salvador – FIFA World Cup 2014™ host cities.
2014 World Cup in Brazil
As a long-term partner of FIFA, adidas regularly provides in-depth information about its sustainability program to FIFA. We disclose supplier lists and share policies and guidelines with them and the public in general. With regard to the World Cup in Brazil, we are in close contact with non-governmental organisations and we also engage with public authorities so that we can closely follow any societal and environmental developments.
Our partner organization Gol de Letra helps local organisations implement the program. Their "train the trainer" model equips local coaches to make an ongoing positive difference to the lives of vulnerable young people in their neighbourhood. The project will also invest in local sports facilities, vital in a country where 86% of its more than 190 million inhabitants live in cities where space for sports is often scarce and expensive.
2012 Stakeholder Dialog on London Olympic Games
In preparation for the London 2012 Olympic Games, we hosted a stakeholder dialog in London in May 2011 to capture a broad array of stakeholder views on adidas' role and responsibilities in relation to sponsoring major sporting events. Labelled as the world's first Sustainable Olympics, London 2012 presented new challenges as well as opportunities for the adidas.
It was the first Games to include a mandatory Sustainable Sourcing Code and a third-party complaint mechanism for companies supplying goods to the London Organising Committee of the Olympic and Paralympic Games (LOCOG). Building on our outreach from a stakeholder workshop in 2011, we continued to engage with key interest groups, including the UK's Trades Union Congress (TUC) and the International Textile, Garment and Leather Workers Federation (ITGLWF), among others.
As is typical of major sporting events, we saw a spike in the campaigning activities by labor rights groups – some held protests, others submitted petitions and a few staged stunts to take their message to the media and the public. Poverty and living wages featured prominently in the campaigns, as did freedom of association and working conditions in global supply chains.
In May 2012, the Play Fair Campaign, a civil society alliance, published a report called ‘Fair Games? Human Rights of Workers in Olympic 2012 Supplier Factories’ highlighting issues and concerns over workplace conditions, stretching from Sri Lanka to the Philippines. Aided by our transparency in disclosing the locations of the factories making products for the London 2012 Olympic Games, the report featured many of our suppliers. Some of the issues raised in the report were subsequently used to form the grounds for complaints lodged under LOCOG's grievance mechanism. The complaint mechanism drew us into more in-depth and specific engagements with the TUC, ITGLWF, Labour Behind the Label, government agencies and other organisations in China and the Philippines. In 2013, we have been continuing our follow-up work in the Philippines which has been part of our formal commitments towards the complainants.
The media also played an active part in our engagement around the London Olympic Games, running stories on working conditions and wages in Bangladesh, Cambodia and Indonesia. Newspaper allegations over working conditions in Indonesia prompted an independent investigation by LOCOG, which reached very similar conclusions to our own findings.
We took all such allegations seriously and we immediately launched in-depth investigation into each issue raised. The results of our full investigations have been shared with LOCOG, who commissioned a third party to review our findings and conduct independent off-site worker interviews. The findings of that independent review are published by LOCOG on their website.
Greenpeace Detox Campaign
In 2011, Greenpeace International initiated the 'DETOX Campaign' calling for the zero discharge of all hazardous and persistent chemicals at all points in global supply chains: from the cotton fields to the mills and dye houses that make the fabric, up to the garment production. Greenpeace has directed its campaign primarily towards sporting goods companies and well-known apparel brands in the belief that they can act as a catalyst for change for the whole industry. As part of their campaign, Greenpeace demanded that targeted companies publish a formal commitment to suppot the goal of 'zero discharge' and issue an individual roadmap specifying timelines and steps to meet this goal.
From the outset, adidas entered into an in-depth engagement process wiht Greenpeace. We publicly committed to support Greenpeace's goal but also stressed the fact that the management of chemicals in mulit-tiered supply chains is a complex challenge, which requires many actors to play a role in achieving effective and sustainable solutions.
More information on chemical management can be found here.
|2014, Jun||Interim report on adidas' individual roadmap to eliminate hazardous chemicals||Download PDF|
|2013, Oct||Statement by adidas on the International Leadership Board Ranking published by Greenpeace||Download PDF|
|2011, Nov||adidas individual roadmap toward zero discharge of hazardous chemicals||Download PDF|
adidas Verifies FSC® Certification for Laces
adidas unveiled its 'Clean Classics' sustainable footwear collection in September 2020. The sneakers' uppers are made from 70% recycled materials. Renewable and reclaimed rubber is used for the sole. All processed materials, including adhesives and dyes, are free of animal ingredients. The laces are made of paper.
adidas intended to source FSC-certified paper for the laces as a sustainable source material for the 'Clean Classics'. Currently, we are not able to fully trace whether this certified paper actually went into the production. We are in close contact with our suppliers and the certifier FSC to clarify this. In addition, we will further expand our cooperation with FSC in the future with regard to the procurement of sustainable raw materials.
As an immediate measure, we do not use any reference to FSC certification in the context of product presentation in our online store. More information about FSC can be found here.
Trade Unions and Freedom of Association in Indonesia
Indonesia has been one of our most important sourcing countries in Asia for many years. As a result, we have seen steady progress and improvements in terms of labor conditions in the country. Nevertheless, we are aware that our suppliers face certain challenges in meeting our workplace standards and the expectations of international non-governmental organizations.
One area where we are working closely with organizations such as Oxfam Australia, the ITGLWF and local NGOs and trade unions is the development of a freedom of association protocol in Indonesia. adidas took the lead role in a committee of suppliers and brand representatives that was established in 2010 with the aim of working closely with the trade union movement in Indonesia. This aims to establish a basic framework for the implementation of trade union rights in the workplace. The official signing of the protocol took place in Jakarta in June 2011. This event was hailed by the international labor rights movement as a "historic agreement" between sportswear brands, suppliers and unions.
We are confident that this protocol will set a crucial benchmark for suppliers, and that its provisions can align the different expectations. We hope it will reduce misunderstandings between management and union representatives regarding union activities, affiliation rights, etc., and as a result, improve labor relations in the industry overall. As part of our commitment to the protocol, we have called on all our suppliers to sign the protocol and agree to implement the requirements set out in it. adidas has also actively promoted the adoption of the protocol to other international companies sourcing in Indonesia.
Other examples of our interaction with the civil society:
|2021, Mar||Statement on the situation in Myanmar||Download PDF|
|2020, Apr||adidas’ supply chain measures during the covid-19 pandemic||Download PDF|
|2020, Mar||adidas’ response to research findings published by the Australian Strategic Policy Institution (ASPI)||Download PDF|
|2017, Jul||Answer to ‘Clean Clothes Campaign’: PT Panarub Dwikarya Benoa||Link|
|2015, Oct||Stakeholder Dialogue Report: ‘Human Rights Impact of Major Sporting Events and the Role of Sponsors’||Link|
|2015, Aug||Response to WRC Recommendations on Yuen Yuen and Social Security in the People's Republic of China: This document is part of the summary of independent complaints we received in 2014.||Download PDF|
|2012, Sep||Letter to universities in North America about the activities related to the PT Kizone factory.||Download PDF|