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As a global sports company we believe that, through sport, we have the power to change lives, and nowhere is this more profound than in our community engagement efforts.

For years, adidas has worked closely with a number of organizations on both a local and global level to actively support and positively impact communities. Our programs are built on three complementary pillars – community involvement, employee engagement and corporate giving – determined by local cultural, economic and social factors. Supplementary programs include activities at adidas headquarters, relief operations and projects in suppliers’ countries.


Our community engagement is essential to our overall approach to sustainability that focuses on three strategic ‘People’ priorities: to empower people, to improve health and to inspire action. These strategic priorities are supported by our corporate giving guidelines and various programs for employee and community involvement.

Throughout the world, we aim to maximize our positive impact by targeting countries and regions in which we have major sourcing operations. We recognize that people in our local offices best understand the needs and cultural sensitivities in their communities. For that reason, we regularly partner with local organizations. After implementation of a project, we also involve NGOs to review the impact of the work.

Furthermore, we support our suppliers’ communities by making contributions to organizations that promote sustainable development practices within the industry. As natural or other disasters can strike at any moment, we also provide financial aid and donate products to international aid organizations that support affected victims. Our strong relationships with humanitarian aid organizations help us to bring supplies into affected areas.



2020 was an extraordinary year, marked by the worldwide covid-19 pandemic as well as social movements. adidas acted on both regional and international levels to support with multiple projects and commitments.

Incoming requests were carefully reviewed against the adidas 'Corporate Giving Guidelines' to ensure alignment with corporate policies, procedures, and the available budget framework. A new global data tracking system was introduced with the focus on supported projects and donations.

Compared to 2019, the number of supported projects decreased as many projects could not be realized due to the pandemic.

Despite the covid-19 crisis the amount of product donations significantly grew compared to previous years. This can be attributed to extensive product donations in North America as well as Latin America.
 In the EMEA region we continued our approach to support people in severe need, for example refugees in refugee camps, while extending the support to vulnerable families all over Europe.

The volunteer hours dropped significantly between 2019 and 2020 in every region. This was mainly caused by the pandemic as there have been lockdowns in many countries around the world and volunteering was not an option.

With our data tracking system, we aim to fully cover activities from all subsidiaries worldwide. We are constantly reviewing our approach and the system to improve data quality.

Statistics 2020


Total number of

projects supported

Units of products




EMEA 126 338,879 682
Latin America 52 28,844 644
North America 166 1,162,920 3,239
Asia-Pacific 11 20,990 13,250
Total 355 1,551,633 17,815